Dometic Minibars / FederhenSchneider
I like it, when the client has the balls for not showing the product within the ads. Especially when it comes to special interest magazines with a B2B audience.
(Okay, it was hard work to convince them that prioritizing an emotional benefit visualition over the unspectacular minibar design – but finally the great motif design did the job.)
Caffeine made me do it.
Alcohol made me do it.
Orangina is a drink best served cold.