Dometic Minibars / FederhenSchneider

I like it, when the client has the balls for not showing the product within the ads. Especially when it comes to special interest magazines with a B2B audience.
(Okay, it was hard work to convince them that prioritizing an emotional benefit visualition over the unspectacular minibar design – but finally the great motif design did the job.)

print ad campaign
idea, copywriting
02/02/2012

Caffeine made me do it.

Alcohol made me do it.

Orangina is a drink best served cold.