Ferrero / Digitas Pixelpark

For a new business pitch we built a huge presentation deck, in which I was in charge for all texts. We won both global social media lead accounts for the Ferrero’s Rocher and Raffaello.

idea, copy
pitch deck
04/04/2019

For the pitch presentation’s Rocher part I came up with the idea of a communication manifesto, serving as a tonality directive as well as a netiquette; therefore it had two parts.

Raffaello

For the second brand I explained the idea strategically in form of a more classical brand manifesto.